I don't recommend calling it the Tea Party as that name/group is identified with tax reform and has already been slandered to death in google etc and does not sound strong enough. I think something like Patriot Party but I feel that Constitution Party is more appealing and it lays out the party platform.
Include TERM LIMITS on the platform - that appeals to everyone.
Start educating the masses in CIVICS - something that public education did away with years ago to lay the groundwork for the mess we are now in.
Remind people what America is SUPPOSED to be.
Most importantly, vet candidates and party officials thoroughly.
Oh yeah - buy TV time and start showing the old Schoolhouse Rock clips, produce new ones if necessary.