That is why many buy the less pricey Wrangler Sport, then customize the basic Jeep to their preferences. Crazy to purchase a Rubicon, and then do a $15,000 parts swap of substitutions and additions afterwards.
I’ve been in Moab for Jeep Week, last time we were renting a house next to guys that had jeeps worth $250k. Turbine engines, turbo this and that, pretty impressive stuff. But that said, you roll it...it’s a pile of metal. Too much of the jeep stuff is poser material. That is why I went the UTV route...plenty of posers there too. My rig is smashed to bits, been rolled over 5 times in just one year.