I never took it to be a widespread thing. Just enough of a thing where pre-orders make sense. Sounds like a fun, silly tradition for those that do it.
Before the Montreal Expos moved to Washington DC, I went to games at Stade Olympique.Among the food shops:
PFK...Poulet Frie Kentucky.
Terry Pratchett’s novel Truckers about
four-inch-tall people living among us
describes them rummaging through discarded
food wrappers that depict a famous man
who is clearly based on Col Sanders.
“Col Sanders wants to cook his goose
But Pyscho Chicken’s still on the loose”—The Fools (parody of Psycho Killer)