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I dont think they care.

Do they care about money? Of course they do. Higher ratings = higher profits.
Of course they care.

bet they see it as, they've done their duty to protect democracy.

Their duty to destroy America you mean.

They believe that after 20 Jan 2021, conservatives will return to the fold because we always did. FOX should have stopped and thought this out a bit. FOX News is no where near as popular as the NFL WAS and look how many of us dumped them and have not gone back. The NBA is unwatchable unless you are woke anti white folks, NFL was becoming boring before Kaperkneel. Unless you enjoy watching referees holding five minute conferences after every play, the NFL is not for you. As others can attest, it was not always like that. Also screw MLB, and the Women's USA soccer team (see NBA.)

FOX News has Carlson, who has suddenly found his conservative voice in the hopes we will return. But had no problem talking to us like we were stupid before the rating crash. Hannity bloviates and his self love is annoying. Ingraham is the most vacuous of the three. The rest are window dressing and please dear God please leave Perino at FOX even after they crash, if I never hear her voice again it will be too soon.