On the first day of the serious Covid grocery store stampede I went to Kroger late (mid afternoon). The place was entirely picked over (almost no meat, no eggs, no cheese, no bread, no flour, etc.).
Except. Except this one coffin cooler that was just full of Beyond Meat and the like. It looked fully stocked.
I really should have taken a picture. I did crack up.
I did manage to get the few oddball items I need elsewhere in the store.
I noticed the same thing for the fancy ingredients at my local Walmart Neighborhood Market. You could certainly tell the shoppers had a price point they weren't going to exceed no matter what.