Yep and land 1.2 million potential customers.
Just skimming the article, it doesn’t make any sense. I don’t know what a TikTok is. Some sort of YouTube competitor?
I do know 1.2 million people is a lot. And the company was getting inquiries about their product.
One wonders, if maybe the problem here ultimately is this kid made all of the highly paid consultants and strategists look really really bad by comparison? No idea. They should roll with it.
Younger generations are (always) “different”, or think they are, they do things their way.