[Perhaps with the election “over” - ratings and interest in current events would naturally decline?]
http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-monday-cable-originals-network-finals-11-16-2020.html
http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-monday-cable-originals-network-finals-10-26-2020.html
http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-monday-cable-originals-network-finals-11-21-2016.html
http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-monday-cable-originals-network-finals-10-31-2016.html
The only direct comparable I see, after a quick look, is Hannity. The drop in % terms is huge vs 4 years ago. Before the election in 2016, Hannity’s audience # was 3.4m vs 2020’s pre-election 7.3m. After the election in 2016, Hannity’s number was 2.6m, vs 2020’s post-election 3.6m. In effect, despite a contested election in 2020, Hannity’s post-election number went down over 50%, vs 2016’s post-election decline of 24%.
It’s hard to tell if Fox New execs are panicking. But their ad rates may soon return to 2016 numbers, after their media personalities presumably got hefty raises.
Thee Murdock boys are gonna hear from daddy!