For the record, Pinot Noir now costs $88 at Balthazar and their cheapest half bottle goes for $40.
Ive never been a fan of Pinot Noir. Or Bordeaux for that matter. I couldnt claim to be an expert but I really think California wine is just fine.
https://www.imdb.com/title/tt0914797/?ref_=nm_flmg_act_18
Bottle Shock-there is a movie (with the great Alan Rickman) and a book by that name. The judges here thought so too.