Stick the expensive label on a bottle of cheap wine and pawn it off on the next sucker. There was an episode of Midsommer Murders based on a scam where they convinced a connoisseur that they have found a secret trove of vintage wine and convinced him to help them steal it, when in fact it was rotgut with counterfeit labels.
“Stick the expensive label on a bottle of cheap wine and pawn it off on the next sucker.”
When agents searched his house, they found inexpensive Napa wines with notes indicating they would be passed off as older vintages of Bordeaux, corks, stamps, labels, and other tools involved in counterfeiting wine.
https://en.wikipedia.org/wiki/Rudy_Kurniawan
The Billionaire’s Vinegar...fun read and true.
https://www.amazon.com/Billionaires-Vinegar-Mystery-Worlds-Expensive/dp/0307338789
Another good read and says the same thing——drink what you like. Has several examples of blind taste tests with the “lesser” wine being chosen as the best.