Republicans need to be more exclusive. I write this in almost a positive way, although what I am about to suggest is very junior high school like and clique-ish. Republicans should have the clique that everyone wants to join. It should be their parties that people want to attend.
Place yourself in the mind of a 14-year old popular girl with her gaggle of friends. (Yes, it is scary there.) They talk, text, and use social media to show off their activities and parties. In a way, it is warped-marketing, nothing the Kardasians wouldn't do. They emphasis glamour, glitter and popularity. They get more likes and have more friends than you do. And guess what, you are not invited. You are not currently good enough and you must prove your worth to be accepted. The popular girls go behind your back and tell stories about you, like the time you killed your dog because you put it on the roof of a car and drove away, or pushed granny over the cliff. If you only proved your worth and did what they want you to do, they would let you be apart of the popular crowd. You need to agree with them and vote with them and they will let you in. But that's not all, to be fully initiated you must attack your unpopular nerdish friends.
One last thing, they never fully accept you until you become one of them - completely. Since we are talking politics, you need to change parties to be fully accepted.
Personally, I think this would work. I know I couldn't do it unless I convinced myself it is part of my job and did it as a pure intellectual exercise. I am a man that has a close family and a few very good long-term friends of high character. I know a lot of people, but I don't even consider them as acquaintances. I don't care about popularity, but I do care that I am loved by those who are close to me.
That’s apparenly how the perennially losing Libertarian Party thinks of itself.
The lib parties have all the drugs, sex, and “little boys” though. No way a conservative can win the “better party game” in DC.