I saw pumpkin spice Pop Tarts at the grocery yesterday.
That sounds pretty good. We used to be on a team with a kid whose mother worked marketing Pop Tarts. She would bring new flavors & one time brought Orange Crush. I don't know if they made it out of the testing phase, but they were awful.
I usually stick with Brown Sugar Cinnamon, but the pumpkin spice might be worth a try.
My BIL before he retired this year was head of the pop tart/ cookie division. Each year they would have a competition between the members of their department to try new unique fillings. Sometimes theyd try things just for fun. OTOH they didnt allow their six kids or grandkids to eat them.