I think Trump won on points, however I agree he could sell himself more directly to the viewer. That’s what Biden tried to do quite directly, pointing at the camera and saying “I care about YOU at home”.
But it ain’t going to happen. Trump chooses to speak the truth as he knows it, and he leaves the viewer to be smart enough to understand.
Example, vote fraud. Trump has been warning people for months. At first it sounded like he was being alarmist, but the facts keep proving him right. That’s how he does it.
I’m sure we all think if Trump would just give us 5 minutes to control his pitch, he’d be a shoo in. We’re probably wrong. This man has been successfully selling himself for decades.
Most viewers are not smart enough to understand. The problem is overestimating the intelligence of the masses. Look at how easily the media controls them. He has a chance to inform them during the debates. He should take advantage of that opportunity.
Also, the facts on vote fraud do keep proving Trump right, but the public does not know about it. The media does not report the actual evidence of vote fraud, and actually continues to report that there is no evidence of it.