They should (pardon the pun) double down on this and make it a tournament.
And do brackets with the two biggest winners go to the finals for say. thanks giving weekend.
and, of course, people could bet on those as well
Brilliant idea!
Could include Portland, Minneapolis, Los Angeles (which is starting to heat up), Washington DC, Atlanta, Seattle, Oakland, and St. Louis, among others.
Call it September Madness.