With his pic, yes. With some other object I doubt there is an issue.
There is an issue with “derivative” branding.
My copyright experience is with images, not branding. But I know if you used one of my copyrighted photos, in its original form or a derivative form, I would have the ability to sue you and collect “treble” damages.
Of course, there are all sorts of rules in place and its been years since I’ve had to do any of this stuff.
My Dad created and sold organic honey for years (not sure what the “organic” meant for a product naturally generated by bees...) Why it is even a market is beyond me.
But since she is not the US, I would tell him to screw until I received something from a Chilean lawyer.