[Moonman62]

Apple’s current run started in 2003 with the successful opening of the iTunes store.

[SamAdams76]

Actually I think the Apple run began in 2001 with the iPod.

Or maybe it was the 1998 iMac.

[roadcat]

Apple’s current run started in 2003 with the successful opening of the iTunes store.

Around 20 years ago Apple was worth maybe $4 billion total, and everyone was amazed that they came back from near bankruptcy a few years prior. People said that's it, they'll never get bigger. Then Steve Jobs had the idea of creating a retail store, after having success with the iTunes Store. These two things are what propelled Apple into fantastic growth. I bought stock in the teens and twenties value, and it made me happy. Multiple stock splits, and they're still around. They really need to expand to other products in order to maintain momentum; that could be in the automotive field but they're very secretive about it.