I’ve been long AAPL for 12.5 years, and it’s been “berry, berry good to me.” Hard to believe in now, but at one time I was looking at pretty substantial loss on the stock (down like >25-30%, I think). I remember going to a GOP campaign event around Oct 2008, and a guy I knew said, “What do you think about Apple as a stock?” I remember telling the guy, “I like it. Buy. This iphone is really taking off.” The stock was around $90 (~ $13 split-adjusted), and they had about $50 in cash, so you were essentially getting the entire future of the iphone business for $40/share. I kick myself for not following my own advice and doubling or tripling down. But psychologically, that can be hard to when you’re in a loss-position. You figure, why put good money after bad?
This broker bit the AAPL long ago. Crazy growth