I read somewhere that Rogan has 100 million downloads a month. So that’s an audience of 1.2 billion a year.
Old media is in its death throes. And why wouldn’t it be? Newspapers and especially TV news are very limited in their scope. An “in depth” report on a TV news is 3 minutes. Usually a report is 30 seconds. Its ridiculous.
The internet allows unlimited content, unlimited views, in any length or format, whenever you want it.
And as the MSM dies, its naturally going to become more and more insular, ideological and toxic. We are witnessing that now.
Rogan just signed a 100 million dollar deal with Spotify to move all his content there and ditching YouTube in the process