If you’re web site is based on Wordpress I recommend that you consider the plugin’s ‘Mail Poet’ and ‘Contact For 7’ which, together, will give you low cost landing pages. You should be thinking if there is something you can offer free in exchange for then providing their email address (the “easy peasy” thing to offer free is a discount code for making purchases.
It is this landing page that you promote. Later you may create multiple landing pages so that you can understand what types of messages yield the highest visitor count.
You’ll also need a web page for the privacy policy and, if selling something online, an acceptable use policy and a returns policy.
Oh, you should also add a plug-in that provides a popup that indicates your site uses “cookies” (like everyone else has).
I also recommend you research the topic “double opt-in”.
- JetPack (for displaying bar charts of site visits)
- "Block Bad Queries" - greatly increases your site security. A "must have".
- "Fraudlabs Pro" (free version) - If using Woocommerce for online store, this will help you to avoid fraudulent orders.
The above recommendations are the result of many months of study and research. I hope it helps!
I am not the original poster