Bloomberg is not a serious candidate. He knows he can not win with his train load of baggage. So why is he doing this?
Simple, he is the front man for the DNC. He plans on being the “kingmaker” at the brokered convention.
He is setting up a TURNKEY political operation for whoever the DNC has picked to be their candidate.
His ad buys are so over the top it he is making it difficult for anyone else to buy a spot. Same with him grabbing any available political staff, paying more and promising a job until the election even if he is NOT the candidate.
When the candidate if finally picked Bloomberg could turn over a complete TURNKEY operation to this person who could not openly do it for themselves and they can hit the campaign running.
Not going to happen you say, well the DNC is not the most honest political party around so it is possible.