Koch Industries was the main sponsor of the car Newman was driving. Koch Industries is primarily owned by the Koch brothers. They own companies like Georgia Pacific, manufacturers of lumber, plywood, osb and other building materials.
Just an example of a advertiser of products that probably a lot of NASCAR fans use. Just like Lowes, Home Depot and Menards are other car sponsors. Their target audience is NOT metro sexuals living in NYC. They are advertising to blue collar working men and women.
I have attended the NASCAR race here in NH. 100000 people show up for the race. I would estimate it is about 3/4 men wearing baseball hats. Except the hats say Chevy, Ford and Toyota, not Red Sox. Although, Rousch Fenway racing also sponsor a car.
Hey, I’m not trashing the fans, I just think the format of the Big Ovals is boring and monotonous and rules are designed to bunch up the cars. Short tracks, and road courses and aerodynamics make these big ovals suck.