I wish them luck...but making a go of “spring football” is a tough road...been tried before....”XFL pt. 1”, etc..
I think they have the proper formula — sort of wondering why they put some teams where they did,though — I do think that the AAFL had a workable formula too, before their late investor screwed them over last year.
There are so many competing content delivery dervices out there that the traditional ones are certainly willing to pay decent money for any football content, since it can give them a better audience than even “big” baseball games do these days.