A second party will SPLIT the conservative and quasi-conservative vote and ENSURE DEMONRAT dominance forever!
It would be much more useful to start a second LIBERAL/SOCIALIST party to split the DEMO/Socialist vote.
Anyone remember the Ross Perot fiasco??
I get your point but I don’t see it that way. The country is sharply polarized. A new, principled party that actually stands for something will likely garner a very large share of conservative leaning individuals. The key is to have a “product” that people respect, want and can believe in. They will “buy it” if its good.
The GOP will never be that party.
Trump knows how to brand and build things. I believe he could create a game changing party that renders the GOP to the dustbin of history, which is where it belongs.