That happened when hotshot new guys at Ford killed off the name Taurus. Next guy said "Let me get this straight. You killed off a brand known all over the world with generations of sales success, to make up some new jazzy names no one will know anything about? He brought back the Taurus line.
Big problem for Planters. Yes, new look with new labels and spicy organic flavors added, health snack blends and all that.
But the word Planters means a rich landowner forcing low wage peanut farm workers to do physical labor. AOC would say underpaid and exploited---if not capitalist modern slavery. Tobacco planters, cotton planters and of course peanut planters---each around a board table giving orders to shape markets and control wages and prices.
Wasabi Planters
Sriracha Planters
Satay Planters