This should be when they discover just how big the two audience groups involved really are. The LGBTOMGWTFBBQ nitwits are a tiny percentage of the US population, and probably an even tinier percentage of the Hallmark Channel’s audience demographic. The Normal people are an overwhelming percentage of the US, and of Hallmark’s viewers. If the Normals simply stop watching, can Hallmark make up the shortfall with LGBTOMGWTFBBQ?
They could if the millions of allies continue watching, but it probably would be a smaller audience, and possibly a shoestring budget as well. Just like CNN, living on the cable fees.