In case anybody is still wondering, it must be 10+ years ago that American Conservative blogger Rod Dreher wrote ""Crunchy Cons: How Birkenstocked Burkeans, gun-loving organic gardeners, evangelical free-range farmers, hip homeschooling mamas, right-wing nature lovers and their diverse crowd of countercultural conservatives plan to save America (or at least the Republican Party)."
Long, self-ironic title.
THe "crunchy" part is a reference to granola. The idea is, these are conservatives on the opposite end of the spectrum from RINOs or neo-cons. Probably closer to paleoconservative: faith & family & yearning for a small farm someplace.