I look at this as a chance for Christians to show there disproval and how financially influential they are. We just stop shopping there.... most of its growth the last 4 years was Christians saying this is a good product and we wont let the gay mafia destroy the company....now is the time to just walk away from the store.
One thing for sure is I now have the highest admiration for a couple of Christian bakeries in Colorado and Oregon that fought and won in the SCOTUS on their principals, even if it affected their bottom line negatively.