Before the race-agitating, commercials had made football unwatchable. I remember someone pointing out that if you were actually at the stadium, you were just sitting there while commercials played for the TV audience.
Our local MLS team (NY Red Bulls) built a small stadium just south of me because when they played in Giants Stadium it was just embarrassing. Only fans in the lowest level (of three), and even then they were sparse. Kept the cameras focused on the field so they didn’t have it seen on TV.