This started a long time ago. Back in the early 2000’s, boys/men were being told that women didn’t like chest hair. Many of my son’s friends (teenagers) shaved/waxed their chests. My son was embarrassed that he had chest hair in his teens. I told him that women really like chest hair, it makes a man look so much more masculine. The emasculation of men started then, with the ads on TV making men (particularly White men) look stupid and useless. Men, please stand up for your masculinity!! Women LOVE masculine men! (And yes, I’m aware that the men on this board are far more masculine than the Nancy-boys in Liberal-land)
I’ve got enough Native American DNA that I am simply unable to grow chest hair. OTOH, I am also not likely to go bald.