I personally know the marketing guys from the studio. Asked them one time, “Ok why is WM’s face on the poster? Nobody knows what it’s about..”
Someone told me (high up in the studio) that Will Smith WANTED his face on the poster. Not Ang Lee etc.
If you can get me $20-25 million for an action movie that bombs I promise to not demand to be on the poster.
I’ll just take my cash and be happy. Thanks in advance.
(just kidding, as usual)