That said, we're talking about a 7-year-old. The kid was just playing with toys. Whatever business arrangements were in place were done by the parents.
It' not even a case of parents being responsible for the actions of minors. Usually, "minors" in this case refer to teens who get in trouble. This is a 7-year-old. It's like the stories of kindergarten kids kissing, and the boy being charged with sexual harassment.
Still, the full article never mentions brands, only Walmart, Toys R Us, Chuck E. Cheese (restaurant), Colgate (toys?) and Nickelodeon. Mostly distributors Who is the harmed party?
-PJ