Ripple....pppffftttt..
OF COURSE IT ISN'T! Ditch weed isn't indica (for example) or quality hydroponically grown weed.
Who is going to spend their money buying ditch weed these days when they can buy superior weed instead???
Growers know this so they grow and sell better varieties because dirt weed doesn't sell at all.
Analogy - Good wine or Ripple?
Well, we ARE capitalists! The market improves and the quality improves.
How many of the naysayers out there are wine or bourbon snobs. Even the craft beer people are tedious.