[relictele]

‘Which gay person reads comics?’

‘Well we’re not sure.’

‘No market research? Surveys?’

‘Not really’

‘Any history of gays showing a particular interest in comics from sales figures or fan letters?’

‘Um, no.’

‘Will this increase sales?’

‘Probably not.’

‘Then why do it?’

‘So the people at Starbucks will say nice things about us.’

[Vince Ferrer]

If you look at websites like I09, which focuses a lot on science fiction, comics, and cosplay, you'll find out that the hard core comic/cosplay audience is probably the gayest non-explicitely-gay group of people out there. They take Gene Roddenberry's diverse Enterprise crew and made it a cornerstone of their lives.

Disney and Marvel know their audiences. These new movies will be successful, although maybe not as much as these first phases. Eventually they will even condemn Iron Man or Captain America as racist and homophobic.