Actually, Amazon priced them out of the market.
Well to a point yes
But VS controls their pricing, not Amazon. Amazon is just a competitor
VS was popular and grew in the late 90’s to about 2010ish, college aged women liked the store for their styles, softness and selection. It was unique at the time. And even though it was more expensive then say Walmart, it wasn’t that much more and their customers saw the value.
Mid 2010s Amazon is extremely popular and college age girls are not going to malls like they used to, instead they can shop online. Their older loyal customers from the 90s and 2000s are not shopping their either. To supplement the shrinking college/young woman segment, they decided to raise prices, and ended up killing their loyal base they built earlier on as well. Those women have families now, $40 panties are no longer in the budget and they realize in the end of the day their husbands don’t care anyways (men don’t care, it all ends up on the floor anyways).
They are losing loyal customers and can not generate new customers from the college demographic, they are done. Only a matter of time. If they think the trannie market is going to save them, well they are going to shop online anyways. Most probably already do.