Manufacturers recommendation is typically a sweet spot between performance and comfort. Depending on your driving style and ride preferences you can typically go a few psi up or down. It’s a good idea to use the chalk method to verify thread wear.
Mayny SUVs have lower recommended pressures to help keep them from rolling over. The tires slide sideways rather than provide lateral grip enough to roll over.
Of course electronic stability systems have reduced the problem with the tire pressure / roll over problems.