“The Princess and the Frog” cost $105 million and grossed $267 million, that’s not called a bust.
BTW it’s a cute movie, I bought the blu-ray.
I watched the movie, didn’t like it at all, couldn’t sit through it.
It cost $105 million to make, only brought in $207 million, it was a bomb by Disney standards. The critical reviews were overall negative and several critics declared that “Princess and the Frog” ended the “Disney Renaissance.”
Cost $105 million to make. Marketing normally figures at least 1/2 of the production cost. Theater owners get 1/2 the ticket price. There is also the distribution cost.
Go into a Disney Store and the only time you see any Princess and the Frog merchandise is when she's a part of the Disney Princesses.
It was definitely a bust.
Disney can certainly absorb that kind of loss, but they don't like it.