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The public thinks the average company makes a 36% profit margin, which is about 5X too high
American Enterprise Institute ^ | April 2, 2015 | Mark J. Perry

Posted on 06/03/2019 7:12:54 AM PDT by Yardstick

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To: Yardstick

I think I first found this factoid out when I read one of Thomas Sowell’s books.

I agree. Boy, can you imagine how blazingly successful a company could be to realize 30% profit margin?

It would be fun to see someone ask Occasional-Cortex or the Warren/Harris/Booker turd-set this question in an unscripted setting on national television. “What is the average profit-margin that Apple Computer achieves each year?”


21 posted on 06/03/2019 8:00:12 AM PDT by rlmorel (Trump to China: This Capitalist Will Not Sell You the Rope with Which You Will Hang Us.)
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To: InterceptPoint

A company could certainly clear 36% gross profits and only 7% after all expenese accounted for. So in theory both could be correct.I didnt notice a distinction in the article. The gross profit for my business was 35.9% last month....net will be around 1/3 of that.


22 posted on 06/03/2019 8:01:25 AM PDT by MrRelevant
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To: MrRelevant

You have a point. Most people hear anecdotally that a retail jewler has a 100 to 200% Mark-up and they use such an item to generalize profit overall.

They likewise think since a small house builder charges about 20% on a change order that the builder of an office building makes a like gross profit when it is likely 4% gross markup.


23 posted on 06/03/2019 8:14:16 AM PDT by KC Burke (If all the world is a stage, I would like to request my lighting be adjusted.)
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To: Ancient Man

Its intentional; they want our children to grow up thinking that capitalism is exploitative and that companies are evil.


24 posted on 06/03/2019 8:26:39 AM PDT by Starboard
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To: Yardstick

I don’t think the average person knows the difference between markup and gross profit.


25 posted on 06/03/2019 8:28:12 AM PDT by ImJustAnotherOkie (All I know is The I read in the papers.)
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To: SkyDancer

A company making between 7 and 10 percent is doing okay, 17 percent is ideal.

*************

Profit margin can be deceptive. Cash flow provides a better view of a company’s profitability.


26 posted on 06/03/2019 8:30:52 AM PDT by Starboard
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To: sparklite2

Grocery stores would sell their children into slavery for a 1% Gross profit increase.


27 posted on 06/03/2019 8:31:51 AM PDT by ImJustAnotherOkie (All I know is The I read in the papers.)
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To: ImJustAnotherOkie

I don’t think the average person knows the difference between markup and gross profit.

*************

That is true. There are basically three margins: gross, operating, and profit. It can get a little confusing.


28 posted on 06/03/2019 8:32:03 AM PDT by Starboard
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To: ImJustAnotherOkie

I had a friend who managed a grocery store.
He was always hauling food home. I don’t know
if it was stock destined for destruction or
not, but he was a regular Cornucopia.


29 posted on 06/03/2019 8:35:17 AM PDT by sparklite2 (Don't mind me. I'm just a contrarian.)
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To: Dilbert San Diego

It sure seems that most people are clueless about profit margins, or the various expenses involved in running a business.

***************

Indeed. Your simple example illustrates the fact that every business and industry has different characteristics.

Some businesses are more capital intensive than other. Some are cyclical. Some are heavily regulated. And risk profiles can be radically different. Myriad factors affect profitability.


30 posted on 06/03/2019 8:41:13 AM PDT by Starboard
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To: Yardstick

It’s not the amount of cost of goods, it’s the amount of dollars from people. Cost of goods keeps the doors open. The amount of money is the profit margin. If I am willing to make a few cents less for a like product, not the same, just like, and I am willing to invest in the advertising to display that loss, I will make up the lost revenue of the cost with volume. Walmart, K-mart, Hancock Fabric, Costco... There are many that work in this manner.

Walmart, the most famous, showed a 3.1% profit margin in the graph. In 1995, they garnished a $94M pure profit after everyone was paid off. And Walmart’s annual gross profit for 2018’s business was $129.104B, a 1.7% increase from 2017. That increase isn’t in profit margin, it’s in sales from people. So getting stuck on profit margin is good for conversation, but has nothing to do with the amount of money.

rwood


31 posted on 06/03/2019 8:45:00 AM PDT by Redwood71
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To: SMARTY

I disagree. The NEA wants people to be mindless, unthinking zombies who follow LIB thinking like a squirrel endlesly chasing a shiny object. The NEA is a leftist organization pushing for ignorance (and good salaries, pensions and benefits). “For the children”, you know.


32 posted on 06/03/2019 8:51:00 AM PDT by hal ogen (First Amendment or Reeducation Camp?)
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To: Yardstick

To the mindless socialists/communists among us, the higher the margin, the higher the level of “evil.” That’s why they lie about it to the public.


33 posted on 06/03/2019 8:52:06 AM PDT by fwdude (Think about it: Blacks were made slaves in Africa, but were made free men in America.)
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To: hal ogen

I was thinking the article meant ‘business’ in the private sector... not big labor, like NEA employees.


34 posted on 06/03/2019 8:53:00 AM PDT by SMARTY ("Nobility is defined by the demands it makes on us - by obligations, not by rights".)
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To: sparklite2; Starboard

In high school a lot of guys worked sacking and carrying out groceries, then if you were going to college you could do stocking and part time checkout. Either way I got to know a bunch of those Grocery Store Zecutives and there were some doozies.

I was lucky enough to work during Nixon’s price Freezes when inflation was going crazy and I could spend all night changing prices on a daily basis. That was the Full employment act for us stockers.

One penny was everything to those guys, and we always took stuff home. Dented cans were always popular.

The best part was swollen cans, full of botulism. Give them some time to swell and you could blow them to smithereens with a .357. That may be why my face is still wrinkle free.


35 posted on 06/03/2019 9:03:12 AM PDT by ImJustAnotherOkie (All I know is The I read in the papers.)
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To: Yardstick

I think I just found the smartest profitable doctor around. I needed to get a DOT physical for a commercial driver license. Some doctor was advertising them for $70.

The doctor was a nice younger guy with a one room office in a ghetto area. Outside of a cup for urine sample and a test strip, his only cost was a few photocopies. It was just him and no staff.

At that rate, if he does 10 exams a day, he clears $150,000. Basically, if you can fog a mirror you pass the exam.


36 posted on 06/03/2019 9:42:02 AM PDT by cyclotic
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To: ImJustAnotherOkie

Back in the late sixties, I dated a Safeway cashier. She would call out the price of every item as she rang it up, with nothing to go on but memory. Maybe they all did that. It was amazing.


37 posted on 06/03/2019 10:03:05 AM PDT by sparklite2 (Don't mind me. I'm just a contrarian.)
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To: Yardstick

I worked for grocery store chains for a number of years. IF they have a Net profit of 1.5%, they are happy.

Bad checks, theft, and other problems keep their profits low.


38 posted on 06/03/2019 10:10:19 AM PDT by ridesthemiles
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To: ridesthemiles

grocery business very competitive and chains have unionized employees


39 posted on 06/03/2019 10:11:08 AM PDT by morphing libertarian ( Use Comey's Report, Indict Hillary now; build Kate's wall. --- Proud Smelly Walmart Deplorable)
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To: sparklite2

Tax prep and bookkeeping are among the highest profit.”””

Not buying that.

High end jewelry-—Art Galleries—fancy Law firms—Medical Specialty practitioners...are all high profit.

Want to file for divorce in a small town in Nevada....?? CONSULTING fees-—NOT Court time—$375 an hour.

What kind of fees do you think those college bribery cases are bringing in???


40 posted on 06/03/2019 10:15:03 AM PDT by ridesthemiles
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