Really? They've hyped the most disgusting aspect of the last Star Wars fiasco?
When you say Blue Milk, I say Purple Cow.
Those of a certain age will understand.
They are mimicking the smashing success of a Harry Potter drink sold at universal studios. “Butter beer” (not beer or butter as blue milk is not milk) sold for $15 for 6 oz or something. Sells like crazy—incredible. Every visitor “must” drink one.