Yeah. It reminds me of the Harley Davidson attempt to protect the “potato potato” sound they make. Pure publicity, and nothing more.
They should have sued the broadway show, “Cats”.
Some 20 some years ago Sony Corporation (of Japan) sued some restaurant in Baltimore that was called Sony’s. The Filipino-American owner called the restaurant after her first name. Why it was her restaurant. However big bad Sony Corp Japan took a dim view and forced to change the name. They got a lot of bad publicity I thought they might cave.