Never a viable business model beyond a niche/exclusive product.
If EV catshes on they cannot compete with existing players on scale of production it price...
As an exclusive status symbol can charge premium and keep margins to be viable.. at scale, but players will always be able to win.
There is a fun youtube video of a family of four going on a ski trip in a Tesla. They wear their coats in the car. :
“Never a viable business model beyond a niche/exclusive product.”
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Agree. And, although slow out of the gate, many of the major auto manufacturers are passing Tesla by. The best thing that could happen to Tesla (and stock holders) would be to be bought out by some auto company with the bandwidth, auto mfg and supply chain expertise to make Tesla profitable. Tesla appears to me to still be ahead in the autonomous driving and software arena which would be a big plus for the right company.