[Jeff Chandler]

These nitwits make the New Coke campaign look like a genius marketing ploy.

It WAS a genius marketing ploy. Think about it.

The entire country was up in arms DEMANDING the return of their signature product.

[dfwgator]

The entire country was up in arms DEMANDING the return of their signature product.

Even though the cane sugar that was in Coke before was now High Fructose Corn Syrup, but nobody cared since at least it tasted something like the classic formula.

[Rastus]

And when it came back with corn syrup instead of cane sugar, nobody noticed or complained.

[Yo-Yo]

I wish I could find it again, I've tried and tried to search on the internet, but couldn't.

It was a cartoon with two guys standing in front of a Coca-Cola vending machine, with one guy frantically grabbing Cokes and had his arms full of them, with the other guy trying to stop him and saying:

"They said they were going back to the original formula. They didn't say they were putting the Cocaine back in!"

[Do_Tar]

I always figured “New Coke” was planned to let them switch to corn syrup from real sugar.
when they reintroduced “Original Coke” they made the switch to corn syrup.

[ro_dreaming]

The entire country was up in arms DEMANDING the return of their signature product.

And then, it didn’t even make the come back. Somehow, the taste was different. Whether they replaced sugar with HFCS, or what, I don’t know, but “original Coke” didn’t taste the same when it “came back”.

[redshawk]

It WAS a genius marketing ploy. Think about it.

The entire country was up in arms DEMANDING the return of their signature product.

---

You are correct. They purposefully did it to improve their market share. The demand for the original coke soared. So did the profits.