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L.G.B.T. Households are Now Nielsen Families, and Advertisers and Producers Get a Valuable Tool
New York Times ^ | May 1, 2019 | John Koblin

Posted on 05/02/2019 8:30:29 AM PDT by EdnaMode

“RuPaul’s Drag Race” and its behind-the-scenes spinoff, “Untucked,” are cultural touchstones that have launched catchphrases and minted stars. But neither series has ever lit up the ratings. Recent episodes of each series garnered only a few hundred thousand viewers and were the 285th and 359th most-viewed shows in the cable ratings for the week of April 15.

But both series performed extremely well in another ranking.

The “Drag Race” and “Untucked” episodes were the No. 3 and No. 9 most watched among same-sex households that same week.

This is according to Nielsen’s same-sex spouse or partner household rating, a new statistic that, for the first time, provides a snapshot into the viewing habits of gay, lesbian, bisexual and transgender people.

For some show creators, the inclusion of L.G.B.T. households as a viewing demographic is a long overdue step, and could provide an additional data point to help keep a show on the air. It could also open up a wellspring of information for advertisers that can use it to tailor pitches to viewers most likely to be watching a particular show.

(Excerpt) Read more at nytimes.com ...


TOPICS: Chit/Chat; TV/Movies
KEYWORDS: hollywood; homosexualagenda; lgbt; nielsenratings
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To: Unam Sanctam

“LGBT is everything on modern television.”

That is why we are attempting to ditch cable. At least with streaming, we can choose what we want to watch when we want it.

Now, if we could only figure out how to watch football.


21 posted on 05/02/2019 10:05:30 AM PDT by OpusatFR
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To: EdnaMode

If you believe this bs - 4.5% - https://www.nbcnews.com/feature/nbc-out/record-4-5-percent-u-s-adults-identify-lgbt-gallup-n877486


22 posted on 05/02/2019 10:12:01 AM PDT by RightGeek (FUBO and the donkey you rode in on)
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To: EdnaMode
The several stations that I watch advertise Mercedes,cruise lines and medications for diabetes,eczema and dementia.

The stations that pervs watch might advertise gay bath houses and medications for syphilis.

23 posted on 05/02/2019 10:17:45 AM PDT by Gay State Conservative (Bill Barr:The Bill Belichick of Attorneys General)
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To: spincaster
I only watch 3 channels now, one more lesbo or homo and I won’t watch TV.

I don't mind homos and lesbo's depicted on t.v., as long as the depiction is honest in all its horrors (disease, rampant violence and infidelity, nastiness and an acrid hatred of God.)

24 posted on 05/02/2019 12:09:09 PM PDT by fwdude (Think about it: Blacks were made slaves in Africa, but were made free men in America.)
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To: RightGeek

Not surprisingly, over 7% of young people “identify” as “LGBT.”

The indoctrination is working.


25 posted on 05/02/2019 12:20:19 PM PDT by fwdude (Think about it: Blacks were made slaves in Africa, but were made free men in America.)
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To: EdnaMode

It’s a small audience, but it’s a small audience that buys crap. A household made up of two working men and no children will often have extra dough lying around.


26 posted on 05/02/2019 12:52:18 PM PDT by Stravinsky
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To: EdnaMode
RuPaul Drag Race is a hit with those people? NHRA Drag Racing is a hit with most Americans - and the females driving are XX females...😋
27 posted on 05/02/2019 2:30:18 PM PDT by Deplorable American1776 (Proud to be a DeplorableAmerican with a Deplorable Family...even the dog is, too. :-))
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To: wally_bert

Tonight’s episode is 1975’s “A Case of Immunity”, with Hector Elizondo and Sal Mineo (must have been one of his last appearances).


28 posted on 05/02/2019 3:12:50 PM PDT by OttawaFreeper ("The Gardens was founded by men-sportsmen-who fought for their country" Conn Smythe, 1966)
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To: OttawaFreeper

It’s a good episode like most other Columbo.

This finally arrived today. If you like Quinn Martin shows like I do, then you may be interested:

https://lalalandrecords.com/the-quinn-martin-collection-volume-1-cop-and-detective-series-limited-edition-2-cd-set/

I’d love to have the full cue/incidental music for Barnaby/Cannon and Streets Of SF. Why QM productions take forever to get released I’ll never know.


29 posted on 05/02/2019 3:20:14 PM PDT by wally_bert (Disc jockeys are as interchangeable as spark plugs.)
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