L.G.B.T. Households are Now Nielsen Families, and Advertisers and Producers Get a Valuable Tool

New York Times ^ | May 1, 2019 | John Koblin

[EdnaMode]

Seems like such a small audience to cater to. No show could survive with only this one tiny demographic. Also seems ridiculous how much special attention this one small demographic gets. Why not just treat them like everyone else?

[Unam Sanctam]

LGBT is everything on modern television. What is lacking is anything for the traditional Christian believer.

[fwdude]

Captain Obvious alert.

[Skywise]

So if we cut out 95% of the audience we found that 200 gay people ranked Ru Paul’s show as #2... that’s soooo super!

[Pilated]

It is the reason we do not watch most of what is presented. We record everything we watch so we can filter/fast forward out/past the repugnant content they shove in our faces.

[Dilbert San Diego]

Anyone surprised, that homosexuals watch this? But even with this new trend to have homosexuality as a demographic indicator, is there really enough potential audience of such persons out there, to make or break the ratings for a TV show?

[CopperTop]

So how did "Men on Football" do? d;^)

[OttawaFreeper]

Oh my, and I will still stick to a rerun of “Columbo” on tonight on the granny network up here in my locale.

[dfwgator]

Marketers loves them that disposable income.

[Vaduz]

Sounds like Nielsen’s about to open a used UFO lot get your supplies now while they last.

[ZOOKER]

Never understood how performing in drag is not demeaning to women.

How is this different from a white man performing in blackface?

[SMGFan]

Yes , TV shows are made to sell ads to those selling.

If they trust the Neilsen numbers and they get results , their choice.

[bert]

Queers in commercials automatically mean do not buy the product

[spincaster]

I only watch 3 channels now, one more lesbo or homo and I won’t watch TV.

[I want the USA back]

No one is LGBT. If you’re “L” you’re not “G”. Etc. They are mutually exclusive. So the term LGBT has got to go.

[circlecity]

The only thing I’ve watched on broadcast and cable TV for at least a decade is the occasional sports event and the occasional show on History Channel. Most of my video watching is documentaries on youtube.

[dfwgator]

I pretty much watch documentaries I find on YouTube. There’s enough out there to keep me occupied.

Don’t miss regular TV one bit.

[wally_bert]

I have all of Columbo on DVD as well as tons of 50s through 80s shows.

Hallmark is good for Monk marathons too.

[Redwood71]

Does this mean we are going to get more condom commercials and a name celebrity to hawk them?

rwood

[Kudsman]

We are already being treated to an uptick in HIV med commercials. What a surprise.