LOL! Probably better off. Sad to say I know a little and it ain’t worth you being concerned. :-)
Go back to sleep grandpa!
In a nutshell - no one is watching tv anymore and instead watching people on YouTube or Instagram so, instead of ads, companies are paying people with lots of “followers” to hock their wares as “influencers”.
My guess here is that Harvard wanted some advertising for their online school so the OR firm hooked up with an appropriate “influencer”.
If this sounds like payola - it is.