Good. Raise the bar. End ads.
The big three are Netflix, Amazon Prime and Hulu. There is CBS All Access.
They may end ads, but you can bet your ass, that the service will be high, they’ll pay pennies on the dollar for content forcing the competition to raise their prices to make up for Apple squeezeing Providers. How can HBO be cheaper than everyone else? Other companies will have to charge 16 instead of 15. That’s how it will work.