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JP 3-24, Counterinsurgency, 25 April 2018 - Joint Chiefs of Staff
b. Synchronized communication focuses on understanding and communicating with key audiences to create, strengthen, or preserve support essential to mission success by mitigating misinformation and propaganda. The commander’s approach to synchronizing communication emphasizes early planning, training, and guidance that enables decentralized, yet responsive action that reflects strategic guidance. Communication planners should consider both positive and negative influences on publics’ behavior. However, positive influence is often more effective in helping to create desired, long-term effects; contributing to success across the LOEs; and engendering enduring support. Research should be prioritized to carefully consider how CCS efforts can best support operational objectives through information-related activities.

Grok that, if you can.

I will even break this down so that there is no doubt!
...communicating with key audiences...
These are the much maligned armchair warriors. They tend to congregate on 8 Chan and are called autists. We have them here at FR.
The 1-10/10-100 principle applies. This leads to multiple legions from just one warrior.

...create, strengthen, or preserve support essential to mission success by mitigating misinformation and propaganda.
Do I really need to spell that one out? Fake news! (just for those that do need it spelled out)

...decentralized, yet responsive action that reflects strategic guidance.
Here is something to think about. Here is a clue. Somebody, it doesn't matter who does it, do something with it!
And get out the memes!

...consider both positive and negative influences on publics’ behavior.
It's so bad that some may not want to/choose not to know. You may need to help them walk through it all.

However, positive influence is often more effective in helping to create desired, long-term effects; contributing to success across the LOEs; and engendering enduring support.
WWG1WGA
United, Not Divided
USA! USA!
Build The Wall
Lock Her Up

Research should be prioritized to carefully consider how CCS efforts can best support operational objectives through information-related activities.
Dig Moar! You have more than you know.

Yes, Dorothy, your Grandpa was a counter-insurgent
in the Great Meme War...and he didn't even realize it!
He just thought he was doing his patriotic duty.
That's something important to remember.
We're so proud of him for what he did back then!
Our nation is so much better off for the effort
all of them made in their own little way.