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To: buckalfa

“That net loss was largely caused by an impairment charge of $15.4 billion to adjust the goodwill in some of its businesses, including the Kraft and Oscar Mayer trademarks.”

The company is currently worth $43 billion.

That is a HUGE amount for intangibles and for a loss!


10 posted on 02/22/2019 10:12:10 AM PST by ConservativeMind (Trump: Befuddling Democrats, Republicans, and the Media for the benefit of the US and all mankind.)
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To: ConservativeMind

... $15.4 billion ...

That’s a lot of hot dogs and mustard.


11 posted on 02/22/2019 10:13:39 AM PST by mad_as_he$$
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To: ConservativeMind

The change knocks total assets from $120 billion to $105 billion, and goodwill plus intangible assets from $103 billion to “only” $88 billion. So, tangible assets are $17 billion, and tangible liabilities are $54 billion. So, accounting like Wells Fargo (another Buffett company) or the State of Illinois (does Buffett own this?).


14 posted on 02/22/2019 10:21:45 AM PST by bIlluminati (Defund the Left. Shrink the U.S. Federal government to 1897 levels.)
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To: ConservativeMind

adjust the goodwill


Good will is an accounting entry, no real value.

Think about the USA and the amount of good will on our balance sheet.


20 posted on 02/22/2019 11:03:57 AM PST by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: ConservativeMind

Huh! There was a different Kraft whose Oscar Mayer was falling, as well, today.


24 posted on 02/22/2019 12:05:59 PM PST by Fido969 (In!)
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To: ConservativeMind
""That net loss was largely caused by an impairment charge of $15.4 billion to adjust the goodwill in some of its businesses, including the Kraft and Oscar Mayer trademarks.”"

Ah, the old goodwill entry on the balance sheet. The ultimate fudge factor to enhance the owner's equity part of the A= L+OE formula. It also hides the fact they over paid for an asset.

25 posted on 02/22/2019 12:37:10 PM PST by buckalfa (I was so much older then, but I'am younger than that now.)
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