I have never watched nor even heard of this show until now. The same goes for this actor.
Was this all a plan to gain ratings for a failing show?
Not particularly failing show, but definitely not the blockbuster it was. I watch first season. Different and interesting but never went and watched after that.
Was this all a plan to gain ratings for a failing show?
To the extent it was failing, yes.
In other words, no. ;)