The place is unrelated to the Biblical Mt. Sinai.
Three thousand years of Christian, Jewish and other local traditions were somehow wrong? Really?
Debunked years ago:
http://www.biblearchaeology.org/~/post/2007/10/Mount-Sinai-is-NOT-Jebel-al-Lawz-in-Saudi-Arabia.aspx
With the History Channel as a sponsor, a Mt. Sinai theme park at Jebel al Lawz could still pack in a crowd. Naturally it would be important to mark off areas of "archaeological" significance (and there would still be plenty of archaeologists eager to prove this is the actual site of the burning bush).