Why Gillette's New Ad Campaign Is Toxic

Interesting link. The author is a Marketing professor and suggests a couple of possible factors in the corporate approval of the ad: that Millennials tend to respond well to this sort of corporate virtue signaling, and that general positive response within the media will offset the negative response in the target audience. He also considers the thing to be an enormous marketing error, with which I concur. That 10-to-1 negative response on YooToob is not indicative of any even split in opinion.

Statements from Gillette management verify that they went into this thing open-eyed, that they expected controversy, and that they're preening over their moral superiority to their customers. We'll see what it does to sales.

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