Yep, I’ve heard the whole Camelot thing was pushed by Jackie after the assassination. Nobody had called the JFK era the Camelot era while he was alive. It was all in retrospect that they decided to create this image of Camelot.
She did, and I had to take it out while excerpting this one.
“the whole Camelot thing was pushed by Jackie after the assassination”
She was good at pushing the “branding” the author mentions. Probably did it to help guarantee their kids’ legacies and help their future successes. Sadly, neither was particulary smart.